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When a potential customer is visiting your website When a potential customer is visiting your website or sees your brand on a shelf, it takes them a matter of seconds to decide who you are and whether or not they want to buy from you. Your visual identity play a crucial role in nudging them in the right direction. 

But when you pay little attention to what your visual identity is saying about you, it still does say something about your brand. You’re just not the one in control of the narrative.

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#marketingtips #brandingtips #brandexpert #brandconsultant #womeninbusiness #strategymatters #brandingfacts #femalefreelancer #brandbuilding #smallbusinessgrowth #smallbusinessconsultant #smallbusinessbranding #smallbusinessadvice #independentbusiness #autoentrepreneur #indépendant #conseilmarketing #entreprendreauféminin #entrepreneuriatfeminin #solopreneur
Secondary logo concept ✨ Sometimes you just wan Secondary logo concept ✨

Sometimes you just want to take it somewhere fun and memorable!

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#logodesigning #logodesigns #brandidentity #brandconsultant #thebrandingcollective #interiordesigner #freelancingfemales #freelancefrance #brandingdesign #brandingstudio #visualidentitydesign #myomportfolio #1800design
I’ll let you in on a little secret... I rarely I’ll let you in on a little secret...

I rarely ever buy from a place without checking their online platforms first - be it instagram or their website.

These are my main sources of informations on a brand: are they open today? does the place look good? what prices can I expect? 

Your digital touchpoints are an important part of your customer journey: creating a digital experience that feels like an extension of your brand is essential so the journey doesn’t stop the second they land on your website.

My 3 tips to elevate your online experience:

• Define your ideal customer and keep them in mind when you build your touchpoints,

• Stay consistent across platforms - that doesn’t mean you can’t add an element of surprise from time to time,

• First impressions are mainly design-related, so visuals shouldn’t be an afterthought.

👀 Need a second pair of eyes on your digital touchpoints? Reach out!

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#websitedesign #websitedesigner #digitalexperience #digitalmarketing #brandconsultant #digitalmarketingtips #brandexpert #thebrandingcollective #interiordesigner #imagedemarque #freelanceparis #freelancefrance 
#graphistefreelance #graphisteparis 
#siteinternet #siteinternetwordpress 
#customerexperience #onlinecustomerexperience
Sneak peak of a concept I created for an interior Sneak peak of a concept I created for an interior designer 📐

As someone who has only worked in product-based companies, I find myself enjoying working with services providers more and more.

With the rise of independent business owners, and the increasing importance of personal branding, I find there are so many interesting routes that service-based companies can take to create stand-out experiences for their clients, and position themselves as unique. No, it’s not only for big product-based companies!

🇫🇷 Petit aperçu d’un concept d’architecture d’intérieur.

J’apprécie de plus en plus de travailler sur des projets de prestataires de services. De plus en plus de personnes choisissent la voie de l’indépendance, et avec l’avènement du personal branding, je réalise qu’il y a de supers opportunités pour les entreprises de services qui veulent se démarquer avec une expérience de marque sans couture. Non, ce n’est pas réservé qu’aux grandes entreprises !

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#smallbusinessowner #smallbusinesstips #modernbranding #logoforbusiness #strategicbranding #thebrandingcollective #serviceprovider #brandingconsultant #branddesign #branddesigner #freelancefrance #freelance #1800design #interiordesigner #architectedinterieur #decoratricedinterieur
So you might have noticed that brand experience is So you might have noticed that brand experience is the new buzzword in marketing. But ask around and you’ll notice not everyone knows what it entails. 

I wanted to find an *actual* definition so I read an *actual* scientific paper to find it. And turns out, brand experience is not that new. 

So what is brand experience?

It’s all the emotions you get from a brand, no matter when you interact with it.

And the best thing?

It can impact your relationship with that brand, and if done right, create brand loyalty.

🇫🇷 On parle de plus en plus d’”expérience de marque”, mais personne ne sait exactement à quoi ça correspond vraiment.

Pour en savoir plus, j’ai lu un journal scientifique pour comprendre ce qu’ont découvert les scientifiques qui se sont penchés sur le sujet. Et surprise, le nouveau terme à la mode n’est pas si récent.

Alors c’est quoi l’expérience de marque ?

Ce sont toutes les émotions que nous font vivre les marques quand on interagit avec elles, peu-importe le moment, le lieu, ou l’émotion en question.

Et la bonne nouvelle ?

L’expérience de marque a un impact direct sur notre relation avec la marque. Et si c’est bien fait, ça nous incite à être plus loyal à cette marque.
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#brandexperience #branding #brandingagency #marketingagency #marketingtips #brandingtips #brandingconsultant #customerexperience #brandingdesign #myomportfolio #brandexpert

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